The content of this article takes Vipshop as a case carrier, and discusses on paper from an external perspective, without considering the Whatsapp Database feasibility and applicability of actual implementation for the time being; instead, from the perspective of brain cognition and decision-making mechanism, I try to Whatsapp Database observe the problems of e-commerce apps. , and thinking about solutions. The cognitive mechanism of Whatsapp Database the brain includes a filtering mechanism, a recognition mechanism, and a judgment mechanism; around the three-stage cognitive mechanism of the brain, we organize the process of information communication into Whatsapp Database three corresponding steps: establishing connections, simplifying cognition, and guiding decision-making. 1. Establish a connection When we read a book or browse the web, and see a simple math problem, such as 5*6, our brain will automatically calculate the answer 30, because it is effortless; if we see an unfamiliar problem such as 17*28, we will Just skip it, Because it requires us to stop and start the thinking brain to do the calculation; normally, the brain does not waste this energy Whatsapp Database unless the question is important, such as doing a math homework or exam. The product positioning of Vipshop is "brand sale". "Best sale" is not a word familiar to the brain, and it is difficult to directly understand it literally; so for an ordinary user, seeing the brand sale slogan is the same as seeing 17*28 The feeling is the Whatsapp Database same, that is, there is no feeling, the brain skips directly, and does not receive what the advertisement is saying.